Unlocking scalable growth with a swimwear brand

A conversion-driven strategy to enhance user experience, increase conversion rates, and maximize average order value
See the project

Context

Bermies is a premium swimwear brand known for its bold designs, high-quality materials, and sustainability focus. Despite strong brand recognition, their e-commerce platform was not optimized for conversions, leading to missed revenue opportunities and suboptimal customer experience.
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Increase conversion rates. Turning more visitors into loyal customers.
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Boost average order value. Encouraging customers to spend more per purchase.
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Lower acquisition costs. Maximizing ROI on paid advertising.
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Enhance user experience. Creating a seamless and engaging shopping journey.

Our solution

A strategic, high-performance digital approach designed to enhance visibility, drive engagement, and convert more customers.

Benchmark & Moodboard

We analyzed top-performing e-commerce brands and customer reviews to identify best practices that could elevate Bermies' digital store. Our focus:
A premium, beach-lifestyle aesthetic to align with the brand’s identity.
A frictionless, mobile-first experience to reduce bounce rates.
A revenue-optimized shopping flow, integrating persuasive tactics.

Wireframes in Low Fidelity

We structured the store to:
Simplify navigation, making it easier for customers to browse collections.
Enhance product pages, highlighting key benefits and social proof.
Streamline checkout, reducing steps and distractions.
Incorporate upsell & cross-sell opportunities, increasing order value.

High-Fidelity Design

We designed a sleek, high-performance website, incorporating:
A bold, lifestyle-driven look to reinforce brand identity.
High-quality visuals & engaging content, elevating product appeal.
Mobile-first layouts, ensuring a seamless experience across devices.
Strategic CTAs & urgency triggers, improving conversion rates.

Development with WordPress

We built Bermies' optimized store on Shopify, ensuring:
Faster load times, improving user retention.
Personalized product recommendations, increasing AOV.
Simplified checkout, reducing cart abandonment.
SEO optimization, driving organic traffic.

Revenue-Boosting Strategies (CRO)

We designed a sleek, high-performance website, incorporating:
Upsells & Bundles – Encouraging larger purchases with volume discounts.
Limited-Time Offers – Driving urgency with scarcity tactics.
Post-Purchase Offers – Maximizing value after checkout.
Email Capture & Retargeting – Recovering lost sales.

See the impact for yourself

At the core of our efforts lies a simple truth: we strive to simplify lives, and empower organizations to achieve remarkable results.
“We are very happy to have worked with Programon. They showed very good disposition, knowledge, and experience at all times. We will definitely work with them again in the future.”
Augusto Terracini
CFO Bermies

Frequently asked questions

We focus on implementing technological solutions that create a direct impact on your business.
What is Programon?

Programon is a marketing and technology agency. Simply put, we help you create strategies that allow you to acquire customers in a profitable, predictable, and scalable way, and we develop the necessary technologies to sustain growth as easily as possible.

How do I know that I will get a return on the investment?

We understand that return on investment (ROI) is paramount for our clients. That's why all our solutions are grounded in rigorous research, successful case studies, and our own proven experiences. At Programon, we don't just sell services—we implement the very strategies that have propelled our own growth. Our commitment to measurable results means we focus on strategies that deliver tangible benefits, ensuring that every dollar you invest is aimed at achieving significant returns.

Do you work with big or small projects?

Programon is committed to fostering technological advancement across the board. We work with international corporations, local businesses, and startups alike. Our ideal partners are those who recognize the critical importance of investing in technology to enhance their outcomes. Regardless of the size or scope of your project, our goal is to deliver transformative solutions that align with your strategic objectives, ensuring your business is well-equipped to navigate the challenges of a digital-first world.

Why is Programon my best option?

Programon isn’t just an agency; we're a committed growth partner that acts as an extension of your team, adapting to your culture and working alongside you to achieve your objectives. Our core values of curiosity, empathy, focus, and transparency guide every project, ensuring a transparent and focused collaboration. With extensive experience across industries and leveraging cutting-edge tools and strategies, we stand out for our ability to not only understand your unique business needs but also implement effective solutions that deliver tangible results. Choosing Programon means selecting a partner dedicated to optimizing every customer stage, from visibility to retention, helping you overcome challenges and seize opportunities for exponential growth.

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